Andrew Walko

A PLAYGROUND FOR PHOTOGRAPHERS
TO EXPERIENCE THE NEW Sony ALPHA CAMERA

To show off the amazing features of the new Sony a7R III camera we created an immersive experience for photographers and IG fans alike — where people could play with light, have fun with movement, and get lost in the details with Eye Auto Focus. To get these amazing shots, a camera phone just wouldn’t cut it.

The Alpha Playground was the most visited and most shared Sony camera installation to date.

Concepting | Art Direction | Design | Construction

Project Components: Experiential, Event, Social, OOH

DEPTH AND FOCUS WITH ACRYLIC SHAPES

LOW LIGHT ROOM

MOVEMENT IN THE CORD FOREST

Evolution of design across campaign

Consistent and graphic design elements were used throughout the campaign in digital, motion, print and physical manifestations to create a cohesive experience.