SAMSUNG MOBILE // GALAXY S7
To launch the Galaxy S7, a product packed with new technology, required an Unboxing that was equally as advanced. 3D Projection Mapping brought new features to life in a coreorgraphed performance.
We also created a three-part product video series that showed just how seamlessly tech fits into - and enhances - everyday adventures. The videos were broken down into 25 pieces of content (GIFs, stills, animations) across 4 channels - giving millennials the info they need, how they like it: just the facts, all the feeling.
In addition to campaign work, we also created day to day content for the Samsung Mobile Global social channels.
Creative Direction | Art | Video
Project Components: Video , Social