making games as fun to watch as they are to play
Taking a cultural/trend-first approach to their business, we tracked and reported trends and influences, providing insight and inspiration for Hasbro’s portfolio of products.
From relaunching classics like Monopoly, to marketing the hottest new games and even helping inspire new products we pushed to stay at the forefront of culture and technology.
( Learn more about how internet trends inspired product ideation)
MONOPOLY: CHEATERS EDITION
A study revealed that nearly half of players attempt to cheat during Monopoly. So in 2018, fans got what they've been craving - a Monopoly game that encourages cheating. We launched Cheaters with long-time Monopoly fan and proud cheater Lilly Singh.
A video followed, that clearly showed the difference between the old mundane world of Classic Monopoly and the new, more exiting Cheaters Edition.
Project Components: Video, Social, Influencers
INFLUENCER LAUNCH : GOOD MYTHICAL MORNING
In 2018 we partnered with two of the biggest YouTube influencers in the world, Rhett & Link from Good Mythical Morning, to create unique episodes of Good Mythical Morning that featured a suite of new Hasbro Games.
Using a Writer's Room relationship we collaborated to develop the content produced and even the creation of new products.
Project Components: Influencers
SPEECH BREAKER
CHOW CROWN
PIE FACE CANNON
MONOPOLY : VOICE BANKING
To debut the latest version of Monopoly, featuring voice command technology, we treated it like the latest big, tech drop. A mysterious, tongue-in-cheek post teased its launch and the TVC took nods from giant tech conferences.
Project Components: Video, Social
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TREND REPORTS : GAMING, DOH, LPS
With no limits and nothing too out-of-the-box, Bi-weekly Trend Reports inspired some weird, innovative, and often hilarious Games, Doh & Toys.
Project Components: Product Design, Trend Reports
